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View case studyAutomation
Campaign Automation Engine & Dashboard
Campaign engine for WhatsApp, SMS and IVR workflows with dashboards and operational reporting.
Outcomes
- Category
- Automation
- Context
- Agritech & FMCG
- Outcome
- 2M+ outbound messages / month
Source of figures: Portfolio entry, Campaign Automation Engine case study and Digicides role (résumé).
The problem
Agritech and FMCG campaigns had to reach very large audiences across WhatsApp, SMS and voice, with reporting the operations team could trust.
The solution
A campaign automation engine for WhatsApp, SMS and IVR with dashboards and operational reporting.
Architecture
- 01
Audiences & schedules
Campaign definitions
- 02
Engine
Node.js · WhatsApp / SMS / IVR dispatch
- 03
Reporting
Dashboards and operational reports
In the wild
Technologies
- Node.js
- SMS
- IVR
- Dashboards
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